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Message: [QUOTE="McHunt, post: 3586301, member: 9853"] Because the press doesn't owe Wayne Bennett anything. But there was and remains a conflict of interest between News and the Broncos due to common ownership, and that comes into play at the board level. Without rehashing the drama, the "he said/they said," Bennett's unreported personal hardship, and everything that led to the breakdown, the board and coach were at odds, and the breakup was played out in the conflicted press. The conflict of interest didn't matter: all press feeds on drama, and Bennett's sullen demeanor played into the portrayal of him as difficult, and the impression that he saw himself as bigger than the club, particularly its administration. The club fed the press the drama it needed to hang him by his own rope. In short, Bennett lost control of the press. His tactics didn't work when his opponent was his own club's board. [/QUOTE]

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