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Message: [QUOTE="Twiztid, post: 2461152, member: 2144"] I think it is also the fact that his name and image are his brand. Anything negative about Souths can possibly hurt his own brand so for that he and PHAC were perfectionists. Russell handled the image of the players and had a huge input into the merchandise catalogue, improving it into becoming one of the most attractive in the NRL. Phac handled the admin side, though they made some mistakes of hiring too many staff at the start and so many (included myself) were made redundant to try and streamline the front end that have improved us to being one of the best run clubs off the field including the fact we don't have any leagues club backing. IMO Russell has handled himself very well as an owner and as they say - family comes first. He needs to do what is best for himself and his family. He will never leave as a Souths fan and doesn't mean he won't put money back into the club at any time into the future. [/QUOTE]

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