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Message: [QUOTE="BroncsFan, post: 3461477, member: 9052"] From an exposure perspective couldn't it be about creating interest in the sport in general?? Rather than trying to build a product from scratch (ie. the A League) they could instead increase exposure and interest in the elite versions of the sport. For soccer could they look to buy rights for EPL (simulcast), La Ligue, Serie A, etc. and play them for free on Australian TV. Time zones dont work all that well, but I used to watch the EPL game on SBS each week until Optus took over.... if Optus is getting a deal from the FFA to simulcast in Australia then suddenly a next generation gets to see an actual decent competition and become invested in the sport. I would suggest that interest in basketball by the next generation is generated by the NBA, and increased interest in the NBL is due to exposure and interest generated by the NBA and NBA players like Lebron, Jordan, etc. It's not like the NBL and basketball in Australia has suddenly exploded due to quality of the Australian version of the product... I'd suggest that quality has remained the same but interest in the NBL has increased because it represents an accessible alternative of the US version. Exposure of the NBA due to social media and various platforms has generated interest in the next generation creating interest and participation in Australia. I would say that basketball in Australia is a bigger chance of surpassing other sports rather than soccer, given it is a more explosive and athletic sport which can associate better with NRL and AFL, than what soccer does... whilst also remaining low contact [/QUOTE]

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