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Message: [QUOTE="Flutterby, post: 2237105, member: 1853"] Well basically they have been able to keep a really really large fan base without actually having to do much to keep them happy, so their attitude is they don't need to spend the time/money - they will still get the highest match attendances etc etc. It will only be when/if they have a massive loss in memberships and crowd attendances that they might actually start to do something for the fans - but by then it may be too late. I don't get how some businesses just don't seem to understand the concept of keeping your current customers happy being easier than attracting new ones. But hey it's mostly about the footy for me too, so I keep signing up for my membership. [/QUOTE]

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