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Message: [QUOTE="Porthoz, post: 2465326, member: 2221"] The cost price of the Nike jerseys made in China or most other South Asia countries is less than US$10. Add a dollar for the bulk shipping costs per jersey, and you know the margin Nike and the retailers get. This goes for many non essential items as well. My family has a small chain of optical retail outlets in Europe, and their (and all others) markup is something out of this world... Ray Ban goes over the counter at a minimum 1000% markup (yes that is a thousand), and the more expensive the brand, the larger the markup. Spectacle frames have a huge markup as well, but lenses have only a "respectable" 35-50% markup. Given the Australian prices, similar markups will be in place here as well... [/QUOTE]

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