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Message: [QUOTE="McHunt, post: 3095378, member: 9853"] It's tough times in the newspaper game. The Courier Mail primarily generates revenue from three sources: subscriptions; advertisers; and sponsored content, which often masquerades as news (like the travel section). Unless you're extra-ordinarily techno-illiterate you will be blocking ads, so paying for content is becoming increasingly important. News on the Broncos is a special case. There's a vested interest there from the parent company. The brand is run like an ongoing soap opera, played out across all media, but most of all, in the Courier Mail. There's a case to be made that making Broncos content free is beneficial for their brand and possibly a gateway drug to making you want to pay to read more stories in the newspaper proper. It's hard to say whether providing Broncos' news free on the site, and through other sites, would be net profitable for News LTD and even the Courier Mail, but it's a discussion worth having. [/QUOTE]

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