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Message: [QUOTE="Tim K, post: 3330041, member: 9912"] Having a location in the name is irrelevant. It’s the actions of the club over the next couple of years that will matter. Its about working hard at getting their club and brand heavily involved in the Sunshine Coast/north Brisbane communities. Sponsorship, advertising, school programs, junior footy etc, etc. The mistake that was made was the comment about becoming a national brand. That shouldn’t have been mentioned at all, even if it is a long term strategy. They should have said something like, “Our intention behind ‘The Dolphins’ franchise, is that we don’t feel there is a specific regional name that really incorporates our vision for the greater Moreton Bay and Sunshine Coast regions. As a club, we are confident that we will always be known for the communities we represent.” And just leave it at that. There will still be those who will be upset, but it sounds a lot less like a rookie club that is already too far up it’s own ass. [/QUOTE]

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