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Message: [QUOTE="ningnangnong, post: 2362008, member: 1848"] He drops prices to attract a different type of supporter, in the hope that they will consider membership in the future. Some people might not go to games now because they only have a passing interest in the Knights, or they consider ticket prices to be too high. Through dropping prices, he makes attending matches a lot more appealing. Then in theory, next season there'll be more people looking to purchase memberships, etc. They just need to get that initial point of contact with the supporter in order to give themselves the chance of gaining members/selling more tickets down the line. He's done the same thing with the Jets (even offered free entry to matches) and it's worked wonders. [/QUOTE]

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