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Message: [QUOTE="Rally Towel, post: 2653258, member: 8569"] Certainly Searle being dodgy and Cartwright being a mediocre coach contributed. However, I think poor branding was/is a huge part of the problem. They've lacked star power and identity, both of which are crucial in order to develop a solid fan base. As alluded to above, Bird is a quality player, but you can't expect the public to gravitate to him, given his reputation and Origin allegiance. Myles may be more palatable to the Queensland market, but isn't exactly poster boy material. Securing DCE would go a long way towards their long term prospects. Given recent poor publicity, I don't like their chances, but he could be a linchpin on and off the field for them. [/QUOTE]

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